Brand Theme Stories
Twilight-zone | Step into the cosmic realm and embark on an adventure.
Explore the universe with us and continue to write interstellar inspiration. If you've ever dreamed of the romance of reaching for the stars and the moon, if you've ever wandered through the expanse of your mind in search of inspiration, then follow the footsteps of PANDAPRANK astronauts. Continue the human journey through the cosmos, embarking on an interstellar inspiration trip with the sneakers on your feet. Stepping into a desolate part of Mars, you see rolling dunes and vast, barren landscapes. Everything under the scorching sun becomes dry and hardened. Yet, in this seemingly lifeless land, a desire to explore the unknown realms of the universe surges within him. Exploration is an instinct of the body. With closed eyes, he recalls the past—climbing mountains, diving into the sea, scaling walls, and traversing forests. Now, facing the vast universe, he remains undaunted by danger, pressing forward with unwavering determination. Adventure should not be confined to paper. In scorching heat or bitter cold, PANDAPRANK continues the journey, measuring the path with their footsteps and demonstrating their attitude through action. Walking, observing, thinking—drawing interstellar inspiration from the cosmic exploration journey, infusing creativity and imagination into sneaker design, and giving sneakers more possibilities for cosmic storytelling. May your feet tread among the stars, igniting the passion to explore the unknown universe.
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Spring Series | Embracing Nature and Coexisting with the Wild - Exploring the Footprints of Wildlife on a Plateau Trek
The Qilian Mountains, located at the intersection of the Qinghai-Tibet Plateau, Inner Mongolia Plateau, and Loess Plateau, is a life peninsula bordering the Sea of Death, surrounded by deserts on three sides. Snow-capped mountains, grasslands, valleys, forests, and cliffs - life is born and dies here. In late winter and early spring, as the snow melts, various precious wildlife can be found roaming the valleys. We slow down our outdoor exploration and follow the footsteps of the park rangers, using our cameras to capture the habitats of animals and freeze their movements, feeling the rhythm of life in nature. The natural spirits of the plateau possess an inherent magic that can move anyone who sees them. We concentrate on setting up equipment to capture the moment of the animals' lives. Snow pigeons often inhabit high mountain cliffs and can be seen soaring in the sky above the bare rock valleys and cliffs in high-altitude areas. A group of yaks wanders into the valley, with several smaller ones chasing and playing. A lone yak nearby quickly notices us, with its sharp eyesight warning us to stay away from the herd. Unlike domestic yaks, wild yaks, the largest species in the Qilian Mountains, live on the top of remote mountains, with black hair, raised tails, and hard horns that make them look even more robust and powerful when running. Solitary wild yaks have extremely strong attacking power and are a dominant presence in the plateau. The snow leopard originates from the Qinghai-Tibet Plateau and is a soulful species of the Qilian Mountains, at the top of the food chain. Their thick and soft fur has good insulation, reducing friction while moving silently. Snow leopards usually patrol their territory in steep mountainous areas. Park rangers set up infrared cameras in places where snow leopards may pass by to record their movements. Occasionally, snow leopards may also come down to the pasture on the mountain. We were lucky to find a snow leopard on the grassland, lazily lying on the grass, with a proud yet somewhat silly expression. We guessed it was taking a break after hunting. Blue Sheep also live between the cliffs, and we observed a dozen or so of them moving among the rock walls in the mountain gorges. Blue Sheep have camouflage colors like mountains and rocks, making them hard to detect without careful observation. Blue Sheep are the snow leopard's main food source and are also a common species in the Qilian Mountains. The number of rock sheep also affects the survival of snow leopards, and the prey that snow leopards hunt is also an important food source for other animals on the plateau, playing a crucial role in maintaining the local ecological balance. Reducing human interference has made the habitat of wildlife more extensive in recent years, which is due to the unremitting efforts of many people. To devote oneself to the protection of wildlife and plants, one needs the guidance of passion and mission. The park ranger, Garideng, who accompanied us on this journey, guards this habitat day and night, and his seven years of patrolling have enriched his life with meaning. Pandaprank hopes to draw attention to the action of wildlife protection and the concept of environmental protection through our perspective, making this journey everyone's journey and giving everyone a preliminary understanding of the Qilian Mountains National Park. The complex and fragile ecological system connects and nourishes life, and the power of protection is gathered here. With its nourishment, the story of life will be renewed.
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Wilderness Series | Extreme Adventure, Cycling and Mountain Exploration Together
As humans progress forward, they leave behind a wilderness in their wake. Despite the passage of time and distance traveled, nature always finds a way to pull people back into its embrace. From Ulanqab northward, vegetation gradually becomes sparse until it reaches desolation.Overcoming obstacles, adventurers venture into the wild and encounter a massive volcano that seems to roar and stir up the earth beneath, as if a giant beast is lurking. The vast expanse of desert, hills, and plateaus explored by adventurers will redefine the boundaries of the everyday world. The stories of pioneers begin here.At 15:47, we arrived at our destination, surrounded by cliffs, canyons, and gullies in the vast Gobi desert. From near or far, the scenery is spectacular, with few signs of human habitation. There are not many supplies along the way, and cell phone signals are intermittent, but we were fortunate to have brought enough water, food, and equipment to handle any problems on the road.The changing terrain is like the mysterious language of the desert, and for me, it’s a significant challenge to navigate between the mountains and strange rock formations while feeling the traces of life in the outdoors.What's more important than filling the emptiness of desolation is what we choose to fill it with.When facing difficulties, emptiness, or desolation, it's crucial not only to focus on the problem itself, but also to choose how to respond to it. This means that people have the power and responsibility to decide how to respond to challenges in life, to choose positive attitudes and actions to improve the situation, rather than passively accepting the situation. As Santosh Kalwar said in "The Wind Sand Stars," "We taste the festive passion and joy, but in reality, we have nothing. We are accompanied only by wind, sand, and stars."Perhaps urbanites who are too constrained can choose to return to nature's embrace, to feel the breeze, heat, and sweat of cycling on their skin, and make some changes. Outdoors may not have signals, but it has a more authentic connection. Let's embark on a journey together into the unknown possibilities beyond the everyday.
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